The future of successful workplace and business are all about fostering change and connection, however, according to McKinsey (2019) more than 70% of costly change management projects fail. Why?

The modern settings, including workspaces are largely disintegrated from the fundamental principles that drive human behavior.

Let's unpack some of the key principles of human response: 

1. PHYSICAL AND DIGITAL SPACE [DESIGN ANTHROPOLOGY]
2. SHARED NARRATIVES SUPPORTING THE GROUP ACTION AND PERFORMANCE [CULTURAL ANTHROPOLOGY, ORGANIZATIONAL SCIENCE]
3. RITES OF PASSAGE AND RITUALS SUPPORTING THE CULTURE [CULTURAL AND SOCIAL ANTHROPOLOGY]

Humans are products and creators of social settings: an individual is able to strongly impact group behavior, practices and culture. At the same time, individual behavior is often seen to dramatically shift following group practices and culture.

The fundamental code of human behavior has been formed in the period of 6000+ years. Our core belief systems and sub-cognitive response is largely shaped by these principles and are hard to overrule, especially in the moments of crisis that trigger “fight or flight” response.

Humans are the foundation of any business operation and organizational success: whether it’s your customers, business partners, or your team.  

We need to be equipped with practical tools and methods backed by science in order to effectively unlock and activate the behavioral drivers.